Maybelline IN Tokyo Fashion Week
Maybelline was looking to go beyond the traditional product portfolio to create an opportunity to experience the essence of the brand firsthand.
The solution was an event in the heart of Tokyo where the audience could experience New York’s unique nightlife, incorporating elements such as Burlesque, during Tokyo Fashion Week.
The guests reconnected with Maybelline's brand through a special experience that they would not have usually have had; and shared this on social media, thus amplifying the reach and engagement beyond the event itself and increasing Maybelline’s brand resonance.
