JFA BRANDING: LOGO, EMBREM
authority, strength and gentlENESS.
The three letters of the new JFA alphabet represent universal modernity that has been loved over time.
It symbolises a sportsmanship as sincere attitude, fair spirit, challenge spirit and passion.
It symbolises a sportsmanship as sincere attitude, fair spirit, challenge spirit and passion.
The symbol is a modern elaborate design that makes use of the features of the three-legged crow. The lines and angles of Yatagarasu are arranged, and the dynamism is added. It is said that the number of wings and tails expresses Vision, Value, and a sense of speed.