National team boost campaign: Japan Basketball Association
JAPAN MADNESS: Rui flies in the next dimension.
Finally, we have an NBA player drafted from Japan !! Rui HACHImura !!!!!
The environment surrounding the Japanese basketball industry has evolved steadily since the launch of B.LEAGUE in three seasons before. After 16 years of dark history, the Japanese national team finally won a ticket for the World Cup in China in 2019. And Rui is back to Japan for this international game week before the the World Cup to boost the momentum.
The environment surrounding the Japanese basketball industry has evolved steadily since the launch of B.LEAGUE in three seasons before. After 16 years of dark history, the Japanese national team finally won a ticket for the World Cup in China in 2019. And Rui is back to Japan for this international game week before the the World Cup to boost the momentum.
Anyway, what we could do for this is just celebrate the moment together. Shout, shake and make it red.
(The campaign includes: Visual and verval identity, Promotion videos, TikTok Promotion, Make everything red in Saitama Super Arena, item design: T-shirts, Invitation, Ticket box, Booklet, catalogue and more)
Also, we created two music videos for boosting the campaign with Japanese famous rock band Greeeen with its most known tune and the new one created only for this momentum.