'It's on me', online sampling campaign: Zubrowka
Zubrowka had sought creative and engaging ideas to raise the awareness in Japan.
The solution was product sampling seeding, incorporating video, that captured the essence of this Polish vodka brand. Through a video on YouTube, consumers got a ‘password’ from a ‘regular Polish person’. With this password, they could get a free Zubrowka cocktail in participating bars.
This mechanic was spread through digital advertising. Hence, this campaign was through-the-line, from online to in-store. More cocktails were redeemed than planned for, indicating a successful reach.
