Before the first video content with adidas was launched at 2016, we were waiting for a permission from BFHQ in New York to create JP original video contents. We tried to create a few video contents for our own practise during the waiting and researching the target insight.
Client: Buzzfeed (Promo)
Target: All Millennials
Background: For some people, this society is not easy to live
Insight: ...but we live as much as ourselves
Angle: People have power
Target: All Millennials
Background: For some people, this society is not easy to live
Insight: ...but we live as much as ourselves
Angle: People have power
Client: Toyota Gazoo Rasing
Target: 30-40's Female
Background: There are too much information and things in this society
Insight: We have enough...
Angle: You are what you own
Target: 30-40's Female
Background: There are too much information and things in this society
Insight: We have enough...
Angle: You are what you own
Client: P&G Pantene
Target: 20-31-'s Female
Background: Make-up and be nice is a common manner
Insight: We make-up for my own reason
Angle: Who you make-up for
Target: 20-31-'s Female
Background: Make-up and be nice is a common manner
Insight: We make-up for my own reason
Angle: Who you make-up for
Client: Amazon Prime
Target: Millennials
Background: Less awareness
Insight: The service is not personalise yet
Angle: PersonalisatioN
Target: Millennials
Background: Less awareness
Insight: The service is not personalise yet
Angle: PersonalisatioN