DO100
Campaign Brand Identity
Campaign Brand Identity
2011 was the 100th anniversary of the birth of David Ogilvy, the founder of Ogilvygroup. A variety of celebratory events were held throughout the year.
The created icon appeared at various events, ceremony venues and screens around theworld. It represented the Ogilvy group as a Brand agency, not just an advertising agency.
This identity is literally an icon of David Ogilvy - “Wise, Lovely and Strong”. His actual image representingall he stood for: the passion and dedication to his life and his work.
By embodying such identity, I attempted to lift his existence to thetop of a legend. Examples would be Che Guevara, John Lennon and Bob Marley. They are strong icons that exciteevery person, with stories that never fade away.
The created icon appeared at various events, ceremony venues and screens around theworld. It represented the Ogilvy group as a Brand agency, not just an advertising agency.
This identity is literally an icon of David Ogilvy - “Wise, Lovely and Strong”. His actual image representingall he stood for: the passion and dedication to his life and his work.
By embodying such identity, I attempted to lift his existence to thetop of a legend. Examples would be Che Guevara, John Lennon and Bob Marley. They are strong icons that exciteevery person, with stories that never fade away.
